Blog / Number of smartphone users in Canada – July 2012



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Number of smartphone users in Canada – July 2012

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Number of smartphone users in Canada – July 2012

Organizations continue to sign up smartphones to utilize mobile solutions in Canada

Since our last article in June 2011, the number of Smartphone users in Canada continues to rise dramatically.  Smartphone ownership in Canada has increased by 50% to 10,353.400 users across the country from June 2011 to April 2012, which follows a previous increase of 50% from spring 2010 to spring 2011 when there were 6.6 million users.

The mix of smartphones continues to change with Blackberry dropping by 9% down to 33%.  Apple increased by 4% to 30% and Samsung increased by 4% to 13%.  The average monthly airtime contract continues to be nearly $70 per month.

The top smartphone application is now social networking at 34% with weather coming in second at 33.7%.  Maps show up in third at 26.6% and search engines at 16.0%.

Canadians are using smartphones daily in every aspect of their lives. The phrase “there’s an app for that” rings true as functionality continues to increase.

What does this level of user adoptability mean for organizations? With the highest percentage of smartphone ownership being amongst Canadians aged 18 to 34, the logical connection is to anticipate future employees as being not only capable of utilizing mobile technology but anticipating it in their place of work.

In the past, there have been low adoptability rates in the workplace because employees used manual processes and weren’t accustomed to utilizing mobile technology. Brad Pawlak of Microsoft has seen a recent shift in organizations views of mobility solutions.

“The workplace perception was that they wouldn’t use it, but now workers are starting to ask for it because they are using the technology in their (personal) lives,” Pawlak said.

Steve Reynolds of TBS Enterprise Mobility has been working in the mobility sector for twenty years and describes the recent growth of smartphone technology as “meteoric”. Last year the worldwide growth was in the region of one thousand percent according to Reynolds.

“The opportunity is here because people expect more from their technology,” Reynolds said.

With the growth of mobile technology expected to increase even more, Reynolds encourages organizations to start developing a strategy to take advantage of mobility solutions.

Utilizing a field mobility solution allows workforce of all sizes and industry types to lower operating costs, improve productivity, reduce the burden of paperwork, increase customer satisfaction, and keep track of field workers.