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Open Door Announces Roll Out of New Market Focused Website

ALBERTA, CANADA – Open Door Technology announces the launch of their new digital home  

As the company evolves to offer an extended breadth of business technology solutions and services to the North American market, Open Door saw the opportunity to bring their previous websites together to deliver a cohesive package that better demonstrated their value.   

With a strong focus on equipment rental, including the oilfield and mat sectors, Open Door has developed a unique offering that allows companies to rent more equipment and invoice sooner, using their cloud-based ERP solution built for Microsoft Dynamics 365 Business Central. Previously, they offered their equipment rental products and services on a dedicated microsite, which did not allow potential customers to understand all of what Open Door could offer. By combining the microsite with the main website, Open Door is better able to serve the needs of their prospects and customers by providing a complete view of their extensive services.  

“By bringing our full offering together under one digital home, we are better able to serve all our markets,” said Malcolm Roach, President of Open Door Technology. “We realized that by segmenting the market, we were not opening the door to real collaborative engagements that consider all aspects of a business. As a way to help prospects determine if we are the right technology partner for them, we felt it was necessary to give them a cohesive experience, whether they are in equipment rental or are looking to move their wholesale distribution company to the cloud. We are a full-service technology partner, and we needed a simpler way to communicate that.” 

As an innovative company with a heavy focus on delivering expert services at a fair and competitive price, Open Door also took the opportunity to bring their value and transparency more central to their online presence. By combining their main cloud ERP website with their equipment rental-focused website, Open Door can demonstrate their core values of providing unmatched technical skill and knowledge with friendly, reliable service.  

“We want to make sure everyone who interacts with us, whether digitally or in person, knows that we truly understand their business,” says Christian Roach, Vice President at Open Door Technology. “Our new website talks to the specific operational issues our prospects and customers experience and demonstrate our ability to leverage industry-proven solutions to meet organizational goals in a way that delivers technology solutions for the life of the business.”  

As a technology partner that brings business applications to life, Open Door’s new website promises to deliver valuable content and knowledge sharing that helps business owners and decision-makers gain confidence in their technology planning while giving insight into the future. And with considerations of expanding to the European market, this website will enable the move to multi-lingual content and offerings as the company expands.  

To further explore the new website and to learn more about how approachable, personalized technology can unlock new opportunity, visit the homepage now.